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e-COMMERCE WEBSITE DESIGN [Shopify Interface]
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BRAND DEVELOPMENT
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PRODUCT LAUNCH
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PR
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SOCIAL MEDIA STRATEGY, IMPLEMENTATION & MANAGEMENT
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RETAIL MARKETING / B2C
Verøn Atelier is an Australian eco-friendly surf + swimwear label using the highest quality of Italian recycled Lycra to create a high-end surf and resort swimsuits.
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The label began in 2015, it had been a three-year journey -developed and tweaked to create innovative designs and original pattern cutting. Verøn Atelier is designed for the modern and athletic woman, that not only loves the water but enjoys wearing multi-functional swimwear either for lounging around in at the beach or surfing all year round.
Verøn Atelier swimwear is eco-conscious, effortlessly sexy, functional and modern. Our philosophy is to create comfortable, modern surf + resort swimwear that respects the ocean.
The highest quality of Italian Xtra-Life Lycra® is sourced from advanced recycled Carvico techno-fabric made with ECONYL®- 100% regenerated nylon from pre and post-consumer waste such as fishnets and another end of life nylon materials, handmade ethically in Fremantle, Western Australia.
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Establish a lifestyle swimwear label targeted for women aged 25- 40+, with an environmentally conscious philosophy is to create comfortable, modern surf + resort swimwear that respects the ocean.
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e-Commerce website for an online shop model business distribution, through Shopify interface/migration.
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Strategically plan a media launch to a low budget to best promote the brand.
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Integrate and implement Facebook business manager to manage and promote campaigns via targeted Facebook and Instagram Ads.
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Google Ads campaign (PPC/SEM) Search and Display Ads for campaigns.
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Photoshoot campaign
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Quality Assurance control during the sampling stage and patternmaking team
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Prepare launch event with a collaboration of a modelling agency
Launch a new swimwear brand within the online market in Australia.
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Integrate and implement Facebook business manager to manage and promote campaigns via targeted Facebook and Instagram Ads.
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Introduction of Google Ads campaign (PPC/SEM) Search and Display Ads.
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Launch the Veron Atelier Label at an invite-only event with a collaboration with a modelling agency.
